Jessica Lacy the blog

a blog by a girl who doesn’t like blogs

HarperCollins: Reading into Social Networks March 14, 2008

Filed under: Entertainment — jessicalacyandersonthemagazine @ 7:20 pm

HarperCollins.  An amazing publisher.  The place of my internship.  I’m excited, but what Harpercollins.ca is doing is pretty exciting too.  My internship is in marketing and publicity, and hopefully I’ll be able to see what the web portion of marketing is up to.  Before my internship I looked at the website every so often, and even signed up for one of their online promotions: the First Look program.  You enter to be sent an ARC and if you win you review your book of choice.  It’s a great idea, and I was so excited to receive an advanced copy of one of my favourite author’s latest book.  In the letter that came with my book, i was encouraged to join the Facebook and MySpace HarperCollins groups.  Which was surprising.  Or was it?  With all that we’ve learned this semester about social networking, is it now to be expected that social networking should be agiven when it comes to websites?

Publishers may be behind the times, but facebook and myspace are a step in the right direction for sure.  Maybe only book geeks like myself check out these websites, but I think it’s safe to say that it’s becoming an industry goal to get more people checking out the websites.  Seems like HarperCollins is well on the way.

 

GO… on time! March 14, 2008

Filed under: Features — jessicalacyandersonthemagazine @ 6:59 pm

I’m taking a great interest in the GO train petition, and what’s to come of the entire situation. I’m not a commuter, but now that school is about to end, my internship is settled and the job market is pulling me in, the possibility of having to take the GO train is greater and greater. I feel the pain of these people! Nearly every weekend I take the train to Kitchener, and it’s surprising if it is on time. The train is on average at least 45 minutes late each Friday, and the thing that makes intolerable is that there are never any announcements, no warning that the train will be as late as it is. It’s not too much to ask that announcements be made so we know why we continue to stand in line, or sit on the tracks.

With all of the interest in being green these days, public transit should becoming an alternative for a lot of people, however, if the train is always late, if the GO train is always late, if people can’t rely on transit the way they need to… what’s a person to do?

This commercial makes it look like a great time… an on-time time…

 

They Spiced up My Life! February 27, 2008

Filed under: Entertainment — jessicalacyandersonthemagazine @ 5:34 am

Tonight I had the great privilege to take part in a piece of history… I attended the last date on the Spice Girls Reunion tour! Not that I would define myself as a Spice Girls fan, but admittedly I do know 90% of their songs…  What a fun night though! Girl power!

 

Pots of Fun! DIY Gardening for Kids February 26, 2008

Filed under: Columns — jessicalacyandersonthemagazine @ 1:36 am

    When Spring sets in the kids begin to get antsy looking towards the end of the school year, and parents begin to look for fun and time consuming projects. This easy, do-it-yourself potted herb garden is the perfect project for the season and will grow along with your kids all summer long.
     With yard space at a premium in most
Toronto neighbourhoods, clay pots and planters are a perfect fit. They’re also a perfect afternoon project. There are lots of simple, crafty ways to get your kids involved in decorating their pots and the activity can be adapted for just about any age group. All you need is acrylic paint, basic crafting items like stickers and foam cutouts, and buttons, or interesting papers.

    Younger kids will love swirling paints together to get just the right colour and older children will take pride in the details they can incorporate. You can use whatever you have on hand to decorate your pots, and your kids will come up with countless variations of designs.
    For a craft so easy and fun that also teaches responsibility, wonder where to find your gardening supplies? Check out these resources:

 

 

Where: Bill’s Garden Centre 903 Pape Avenue Toronto (416) 466-8283

Bill’s Garden Centre is your go to one-stop-shop for gardening projects of all shapes and sizes, from the most simplistic project to the most involved landscaping. This shop offers gardening materials of all kinds: everything from seeds to potted plants, from tools to containers. Bill’s is a great store with friendly customer service, and it’s the perfect place for a first time gardener to bulk up on supplies. The clay pots range in size from teeny- tiny to large and in charge at great price points. They also offer an assortment of decorative pots in different shapes and colours that could brighten up the most simplistic garden. Plant containers range from modern and sleek design in black and white to pastel colours with delicate lace effect detailing, to Asian style design.

Where: Pulp the Card Shop 348 Danforth Avenue Toronto (416) 462-2812

Pulp is a small store packed with creative and special greeting cards, stationary, and decorative papers that can be used for decoupaging in this project, but which would look equally beautiful framed in your living room. The papers range in price from $3.50-$4.50—a small price that packs a big punch. There are papers to match your décor with graphic bold prints full of colour that your kids will be drawn to, or stick with storybook characters Charlie and Lola for the little ones.

Where: Moss 554 Danforth Avenue Toronto (416) 462-9898

If you’re looking for modern and distinguished furnishings for your garden, or want to bring the outside into your interior, Moss is a great place to start. This store has beautiful furniture that could be used indoors or out, as well as accessories, artwork, and gardening supplies. If your children taken a serious interest in gardening, check out their gardening tools ($12.00) and cute gardening gloves ($9.00) that will make your child feel like a gardening pro.

Where: Peter Paul’s Flowers 319 Danforth Avenue Toronto (416) 461-0704

Looking for a lovely bouquet? A perfect centerpiece? Check out this store for beautifully designed arrangements to bring colour and the feeling of spring into your décor. Peter Paul’s flowers also supplies a small selection of pots for your flowers or small plants, and your child’s own herb garden. Look to this inviting store for unique gardening accessories also.

When it comes to inexpensive craft supplies for your child’s project such as beads, buttons, stickers, foam letters or artificial flowers, don’t forget about the selection of dollar stores located along the Danforth including Price Guard and Discount Plus.

 

Online Mags: Web 2.0 February 25, 2008

Filed under: Features — jessicalacyandersonthemagazine @ 9:24 pm

Online Mags: Web 2.0

Looking at People, InStyle, and House and Home

As a newcomer to the term web 2.0, but a familiar surfer of these websites, (sometimes daily) it’s valuable to put the two together and realize what web 2.0 means by definition, but what it also means for a website, and its visitors. The word community comes to mind when looking at the definition of 2.0; these features create a community of common interest that visitors to the site can participate in and enjoy. I looked at the following three online magazines, all of which also have print versions: People.com, InStyle.com and HouseandHome.com. I visit people.com everyday, and realized when I added the RSS feed to my igoogle page that it was in fact web 2.0, and I may be savvier about the internet than I had originally though.

People Magazine Online

People Magazine online (www.people.com) has a variety of web 2.0 features that make it a really interactive site that is extremely easy to navigate, enjoy, and browse through while drinking my coffee in the morning. There are a number of different sections that house loads of photos, some that you can vote on (did she wear it well? Who looked better in the same outfit?) The photos become participatory, and the visitor feels like they are taking part in the site. Secondly there is an RSS feed on people.com, and I now am able to view it from my igoogle page. The site also has book marks to delicious, digg, reddit, and feedburner. There are also podcasts on the site which you can have updated weekly on itunes, there are celebrity video diaries, and clips from daytime television programs. There is a feature for readers to leave comments about photos on the site. People.com does feel user friendly and I feel like it encourages me to participate in the site rather than just look at it.

InStyle Magazine Online

InStyle magazine (www.instyle.com) online is a great site that stands on its own, separate from the print edition. The months that I don’t have the extra money to buy an issue, or don’t like who appears on the cover, I can look at the site and still get all of the fashion I need. Of course the features and articles do not appear on the site, but there are plenty of interactive features that supplement that quite well, making it a fun site to browse through. Like People, InStyle has an RSS feed (now also on my igoogle page) which really is of benefit to the magazine—I will now be more likely to look at it on a daily basis because of the RSS rather than deciding to type in www.instyle.com when I feel like it. In many ways, RSS acts as a personal invitation to visit a site. They also have two blogs on the site called “style spy” which reads as one woman’s quest for, this month, accessories in the shape of an octopus. There are also video features, which is great to watch, and finally, a feature in which readers and visitors of the site can email celebrities and ask them style questions. While this website doesn’t have quite as many interactive features as People, it’s still engaging and encourages participation.

House and Home Magazine Online

I chose House and Home magazine’s website because it’s an example of minimal amount of web 2.0 qualities that could be expanded on to encourage more visitors to the site. First of all, it’s not as easy to navigate as the magazine—for example I love the table of contents of the print version because it is laid out beautifully with lots of white space and is easy to follow. The site is very busy, with a lot going on. However, there are some great features like videos that seem to be from the television program, which is great for viewers of the show that miss an episode—they can catch a recap online. There are quite a few different video clips to watch. There are also forums, it seems fans of the show and magazine showcase their own decorating projects, ask each other questions and advice on decorating, and there have even been forum discussions with publisher Linda Reeves. You can subscribe to a digital version of the magazine, however I think part of the beauty of House and Home in particular is flipping through the pages and looking at the photographs of beautiful homes that would not translate to web in the same way. The other interesting feature on the website is a section devoted to real estate, and there is a mortgage calculator—again, an interactive and participatory feature that benefits the reader.

 

Tiny Dinos! February 6, 2008

Filed under: Uncategorized — jessicalacyandersonthemagazine @ 8:23 pm
 

Erin Balser changed my life February 6, 2008

Filed under: Entertainment — jessicalacyandersonthemagazine @ 7:29 pm

The Babysitters Club and Sweet Valley… my (fictional) childhood friends all brought back to life today by my non-fiction friend, Erin. Thanks buddy, thanks.

www.randomhouse.com/sweetvalley

www.scholastic.com/annmartin/bsc


 

Welcome… January 16, 2008

Filed under: Uncategorized — jessicalacyandersonthemagazine @ 8:02 pm

This is Jessica Lacy Anderson: The Magazine.

Welcome to the blog by an anti-blogger.